I mean, really … who among us has NOT felt like biting the closest USPS employee on occasion? I usually reserve my most enthusiastic feelings for the BMEU clerk who drags up some arcane page from the DMM to reject a mailing I am trying to verify. But I’ve definitely had days on the job…
Several times during the first 100 days of Donald Trump’s presidency, hundreds of thousands of people took to the streets, many of them for the first time. Starting with the Women’s March on Washington the day following President Trump’s inauguration, individual citizens made their voices heard with a decidedly analogue vehicle: the DIY protest sign….
Microtargeting and analytics tools are ubiquitous in many campaigns, and there is no shortage of vendors willing to sell candidates models to better target their communication. But are more, and more tailored, tools always worth the investment? In many instances the answer is an emphatic “yes,” but in others campaigns need to carefully consider existing…